fernandafranco.artwork&design/New York, a design & artwork studio which leads with strategy, excellence and passion to create powerful, brand experiences helping organizations innovate and grow.
for nearly 20-years, Fernanda’s design thinking, artist’s eye and disciplined design process has consistently helped her clients create powerful, innovative brand experiences. Before launching her own design studio in 2015, as Senior Designer, Fernanda’s was an influential voice in elevating JPMorgan’s Private Bank brand. Earlier, at a financial services design studio, Wechsler in NYC, she was responsible for the creative direction and production supervision of design systems for major financial clients; among them, Standard and Poor’s, Merrill Lynch, Delaware Investments and Fidelity Investments. As a consultant, Fernanda’s diverse roster of clients have included; Guardian Insurance, Johnson + Johnson Latin America, Whitney Museum of American Art, St. John’s University, Deussen Public Relations, Tiller Cause Commerce and Communications, City of New York, Conzorzio Tutela del Prosecco DOCG, Carpenter Design, Iridium Group and DeSantis Breindel in New York; Taller the Comunicación Gráfica, a design studio for museums and cultural institutions and Galeria Mexicana de Diseño, a benchmark in graphic design innovation in Mexico City.
born and raised in Mexico City, Fernanda Franco came to New York to pursue her MS in Communication Design at
Pratt Institute in 1995. Fernanda is an accomplished artist and printmaker as well, her artwork is included in curated websites such as artfullywalls.com, ArtLicensing International and artcrate.com
a member of the American Institute of Graphic Arts since 1996,
“Fernanda is passionate about her work. Her standards are high, and her ability to grasp the core of a communications challenge is exceptional. The quality and beauty of her work are only two
of the reasons I enjoy working with her.”
— Stephen Visconti, SJV Design
“Fernanda is so much more than a designer. She offers deep theoretical and experience-based knowledge on layout, color systems, and interface with your audience. Working with Fernanda, I was frequently struck by her intelligence and her easy-going nature.”
— Dr. Cassandra Sweet, Political Economist
Some of our best clients include
